Media Content Planner – KL
|Industry||IT / Telecommunication|
|Basic Salary||RM4,000 - 8,000|
Monday - Friday
・Plan, prepare and present strategies, media plans, and creative concepts at client meetings.
・Work closely with creative team, online advertising team, coders and partners in drafting, proposing, implementing and managing fully integrated marketing campaigns, using offline and online media and in line with the strategic objectives of the business.
・Write articles and promotional material for online media like social marketing and offline activities including brochures, press releases, website material, letters, emails etc.
・Select and publish content and marketing material appropriate for the following platforms: Facebook Business, Instagram, Twitter and YouTube, etc.
・Work with managers in planning and budgetary control of digital marketing campaigns for the assigned market.
・Keep in contact with client throughout all stages of the campaign.
・Oversee progress of campaigns using various metrics.
・Track, monitor & report all content marketing performances.
・Analyze industry and competitor trends to identify new digital marketing opportunities.
・Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
・2+ years relevant experience within a creative advertising role, including copywriting and digital media
・The ability to write and think creatively and critically
・Significant experience in writing strong, succinct copy that is grammatically correct
・Social media savvy, aware of the latest trends and conversations
・ A flexible approach and willingness to adapt ideas to the needs of clients
・The ability to work to strict deadlines without compromising on work quality
・The ability to work within allocated budgets
・ Strong research skills
・Excellent presentation and communication skills
・Expert understanding of digital paid media, particularly paid social media formats
・Exposure to digital marketing campaigns that have increased sales